Chief Marketer Staff
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Digital
AKQA Adds Search Talent by Acquisition
(PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.
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Agencies
Apparent Plea Deal in Deceptive Telemarketing Case
One of two men accused of deceptive telemarketing and racketeering, has apparently decided to enter a plea agreement.
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Coremedia Appoints Three Execs
Coremedia-Systems Inc., a software firm specializing in tools for direct response television advertisers, has named Louis Naclerio as vice president, business analysis.
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Agencies
Marketplace Direct Names Kim Sellers Production Manager
Marketplace Direct has named Kim Michael Sellers production manager. Sellers is a 24-year veteran of the direct mail industry.
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Agencies
Captain Morgan Pose-Off Pits Yanks Against Red Sox
Former New York Yankees and Boston Red Sox stars will face off in New York for a Captain Morgan “Pose Off.”
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Agencies
New York Woman Wins $25,000 Jeopardy Google Challenge
Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge.
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Samsung Scores Multi-Year NFL HDTV Deal
Samsung aims to make marketing yardage with football fans with a new multi-year sponsorship deal as the official HDTV of the National Football League.
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AKQA Adds Search Talent by Acquisition
Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.
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News Brief
HIT ENTERTAINMENT: has named Franco Apparel as the new master apparel partner for its Barney brand
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Ann Taylor Names New York & Co. Exec as CMO
Women’s apparel retailer Ann Taylor Stores Corp. has named Robert Luzzi as chief marketing officer.