Chief Marketer Staff
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IA Global Projects Rapid Growth for Japanese Call Center
IA Global Inc. has projected that revenues for its Japanese subsidiary Global Hotline Inc.’s call center will grow from $22 million this fiscal year to between $47- to $55 million in the next fiscal year.
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List Brokerage Appointments
Statlistics has been selected to provide list brokerage services for Meister Media Worldwide, a publisher of agricultural trade magazines. Contact Statlistics, 203-778-8700.
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Agencies
Secret Dancer Search Lets Winner Star in Music Video
Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves
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Agencies
Adidas Makes Music for MLS Fans
Adidas has launched a new music promotion to tie Major League Soccer teams to local artists who will create anthems for the respective squads.
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Agencies
In-Game Advertising to Hit $850 Million by 2011: Study
The growing use of the Internet to play video games is giving companies new reason to insert their marketing messages there
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Willow Marketing to Plan New Toyota Campaign
Willow Marketing has been selected to design a new campaign for Toyota Motor Sales in its partnership with the National FFA Foundation.
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News Briefs
STEVE AND BARRY’S: is teaming up with tennis star Venus Williams to launch a new collection.
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Agencies
Meet the Broker: Jerry Mamola
Today we meet Jerry Mamola, managing partner at Amity Direct Inc., a direct marketing agency based in Jackson Township, NJ.
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Agencies
Making the Mobile Optimization Call
Apple is projecting that it can sell 10 million iPhones by the end of 2008. And if the company can do for smart phones what it did for MP3 players, this may turn out to be the year Web operators get really interested in optimizing their sites for discovery and display by mobile devices. According to Cindy Krum, senior search optimization analyst for Denver-based Blue Moon Works, the time is now to start thinking about how your site shows up in mobile.