Chief Marketer Staff

• Who Are You: Uncover Your Corporate Personality

  You may have a ton of different characters shaping your company, but do you know what your corporate personality is? Click here to see why a clearly defined brand identity can guide your recruitment effort and clarify for new employees what your culture is all about.

• Toy Industry PR Needs to Get the Lead Out

  Mattel may have thought it was doing the right thing with its press release alerting consumers to more than a million items recalled due to lead-based paint. But it learned that any recall is going to equal bad press, says Len Stein. Click here for the story.

• What Marketers Must Understand About Unified Search

  Unified search changes the SEM dynamic by integrating images, videos, news and blog posts into the primary results page. What does this mean to you and your marketing team? Cam Balzer of DoubleClick Performics breaks it down for you here.

• GSD&M Creates New Name, Vision

  GSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City

• Agencies

  Loose Cannon: Segmentation by the Stars

  Dear readers: As part of my preparations for Direct

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift

• Listline e-Newsletter 08/27/07

  Belardi/Ostroy ALC now manages FootSmart’s list of 2.3 million buyers,
  including 796,670 catalog and Web buyers from the last 12 months. The
  unit of sale was $72 for shoes, hosiery and personal care products.

• Digital

  Firms Are Cautious with Online Budgets: Survey

  Is investment in online marketing growing the way it once did? Probably not,
  judging from Direct’s 2007 online marketing survey.

• Agencies

  Craftmatic Settles with Florida AG over Sales Tactics

  Craftmatic, maker of electronic adjustable beds, has agreed to pay $100,000 in consumer restitution and alter its sales tactics under a settlement with Florida’s state attorney general, it was announced last week.

• Agencies

  Halyard Capital Buys Stake in TenUnited

  TenUnited, a marketing agency with around $200 million a year in billings,
  has sold a majority share to Halyard Capital, and will be merged early next year with the database agency Direct Impact, according to published reports.