Chief Marketer Staff

• GSD&M Creates New Name, Vision

  GSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City

• Agencies

  Loose Cannon: Segmentation by the Stars

  Dear readers: As part of my preparations for Direct

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift

• Listline e-Newsletter 08/27/07

  Belardi/Ostroy ALC now manages FootSmart’s list of 2.3 million buyers,
  including 796,670 catalog and Web buyers from the last 12 months. The
  unit of sale was $72 for shoes, hosiery and personal care products.

• Digital

  Firms Are Cautious with Online Budgets: Survey

  Is investment in online marketing growing the way it once did? Probably not,
  judging from Direct’s 2007 online marketing survey.

• Agencies

  Craftmatic Settles with Florida AG over Sales Tactics

  Craftmatic, maker of electronic adjustable beds, has agreed to pay $100,000 in consumer restitution and alter its sales tactics under a settlement with Florida’s state attorney general, it was announced last week.

• Agencies

  Halyard Capital Buys Stake in TenUnited

  TenUnited, a marketing agency with around $200 million a year in billings,
  has sold a majority share to Halyard Capital, and will be merged early next year with the database agency Direct Impact, according to published reports.

• Digital

  AKQA Adds Search Talent by Acquisition

  (PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.

• Agencies

  Apparent Plea Deal in Deceptive Telemarketing Case

  One of two men accused of deceptive telemarketing and racketeering, has apparently decided to enter a plea agreement.

• Coremedia Appoints Three Execs

  Coremedia-Systems Inc., a software firm specializing in tools for direct response television advertisers, has named Louis Naclerio as vice president, business analysis.