Chief Marketer Staff

• What Marketers Must Understand About Unified Search

  Unified search changes the SEM dynamic by integrating images, videos, news and blog posts into the primary results page. What does this mean to you and your marketing team? Cam Balzer of DoubleClick Performics breaks it down for you here.

• GSD&M Creates New Name, Vision

  GSD&M is ditching the name it built for more than 30 years to take on a new moniker: GSD&M’s Idea City

• Agencies

  Loose Cannon: Segmentation by the Stars

  Dear readers: As part of my preparations for Direct

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  HP Home and Home Office have mailed two versions of its back-to-school catalogs, one featuring Intel processors and one offering AMD-based microchip technology. Both catalogs offer free shipping on orders in excess of $100. MHQ, a journal of military history, has sent out an oversized promotional package. The cover promotes a free gift

• Listline e-Newsletter 08/27/07

  Belardi/Ostroy ALC now manages FootSmart’s list of 2.3 million buyers,
  including 796,670 catalog and Web buyers from the last 12 months. The
  unit of sale was $72 for shoes, hosiery and personal care products.

• Digital

  Firms Are Cautious with Online Budgets: Survey

  Is investment in online marketing growing the way it once did? Probably not,
  judging from Direct’s 2007 online marketing survey.

• Agencies

  Craftmatic Settles with Florida AG over Sales Tactics

  Craftmatic, maker of electronic adjustable beds, has agreed to pay $100,000 in consumer restitution and alter its sales tactics under a settlement with Florida’s state attorney general, it was announced last week.

• Agencies

  Halyard Capital Buys Stake in TenUnited

  TenUnited, a marketing agency with around $200 million a year in billings,
  has sold a majority share to Halyard Capital, and will be merged early next year with the database agency Direct Impact, according to published reports.

• Digital

  AKQA Adds Search Talent by Acquisition

  (PromoXtra) Independent online marketing agency AKQA will acquire search engine marketing consultants SearchRev for an undisclosed sum as part of a bid to become a direct-marketing expert, as well as a brand agency.

• Agencies

  Apparent Plea Deal in Deceptive Telemarketing Case

  One of two men accused of deceptive telemarketing and racketeering, has apparently decided to enter a plea agreement.