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SAKRETE: will partner with six NFL teams for its second annual Sakrete Sack Program to raise money for housing for the homeless

Digital

On the Go: Mobile Content Plays Best to Immediate Needs

E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

Digital

Social Marketing May Fall Short in Targeting Brand Advocates

Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.

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Call it E-RFM: Traditional Metrics See New Life in E-Mail

(Multichannel Merchant) Recent developments in e-mail marketing are creating new possibilities for an old set of direct marketing metrics: recency, frequency and monetary value.

E-News to Go

ON Networks Inc. has introduced For Art’s Sake http://www.forartssake.tv, a new online TV show offering a look at modern art and the people behind it.

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