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Chief Marketer Staff

  • Agencies

    Talbots Kids Launches T-Shirt Contest

    Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.

  • Agencies

    Goodlife Recipe Contest Calls for Consumer Pet Videos

    Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet.

  • Agencies

    Coors Light Kicks Off New NFL Team Deals

    Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.

  • News Briefs

    HEINEKEN: will hand out customized caps at the U.S. Open Tennis Tournament to fans over 21 during Heineken Hat Night on Sept. 1

  • Simplifying Online Marketing with B-to-B Ad Networks

    Ad networks aren’t just for reaching consumers anymore. The emerging trend in B-to-B ad networks provides a new way for businesses wishing to reach vertical markets, and it might be exactly what your online marketing campaign needs. Click here to find out what you need to know to get started.

  • Agencies

    Core Loyalty: Banking and Shopping

    Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.

  • New Eyetracking Heatmap: 6 Ways to Get More Webinar Sign-Ups

    Webinars are the second-most popular lead generation offer in business-to-business technology marketing this year. That’s terrific. But what isn’t so terrific is the fact marketers aren’t doing that great a job promoting them. What are the dos and don’ts? Click here for some words of wisdom from Anne Holland.

  • Who Are You: Uncover Your Corporate Personality

    You may have a ton of different characters shaping your company, but do you know what your corporate personality is? Click here to see why a clearly defined brand identity can guide your recruitment effort and clarify for new employees what your culture is all about.

  • Toy Industry PR Needs to Get the Lead Out

    Mattel may have thought it was doing the right thing with its press release alerting consumers to more than a million items recalled due to lead-based paint. But it learned that any recall is going to equal bad press, says Len Stein. Click here for the story.

  • What Marketers Must Understand About Unified Search

    Unified search changes the SEM dynamic by integrating images, videos, news and blog posts into the primary results page. What does this mean to you and your marketing team? Cam Balzer of DoubleClick Performics breaks it down for you here.