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Chief Marketer Staff

  • Rapp and Halyard Form Engauge

    Halyard Capital has teamed up with direct marketing veteran Stan Rapp to launch Engauge, a new marketing agency that claims to optimize the power of brand and customer engagement.

  • Digital

    BuySafe Ups Beveridge to VP of Business Intelligence

    BuySafe, Inc. (www.buysafe.com), an e-commerce security company, has promoted Michael Beveridge to the position of vice president of business intelligence and monetization.

  • Nike Severs Relationship with Vick

    Nike officially severed ended its ties to Atlanta Falcons quarterback Michael Vick last on Friday after the football star filed a guilty plea, admitting his complicity in an interstate dog fighting conspiracy.

  • Agencies

    Talbots Kids Launches T-Shirt Contest

    Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.

  • Agencies

    Goodlife Recipe Contest Calls for Consumer Pet Videos

    Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet.

  • Agencies

    Coors Light Kicks Off New NFL Team Deals

    Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.

  • News Briefs

    HEINEKEN: will hand out customized caps at the U.S. Open Tennis Tournament to fans over 21 during Heineken Hat Night on Sept. 1

  • Simplifying Online Marketing with B-to-B Ad Networks

    Ad networks aren’t just for reaching consumers anymore. The emerging trend in B-to-B ad networks provides a new way for businesses wishing to reach vertical markets, and it might be exactly what your online marketing campaign needs. Click here to find out what you need to know to get started.

  • Agencies

    Core Loyalty: Banking and Shopping

    Loyalty program members generally break down their rewards program expectations into two simple concepts. How well you understand and leverage these underlying perceptions can make or break your loyalty marketing efforts. How similar is cashing in those points to the banking trade? Click here for more.

  • New Eyetracking Heatmap: 6 Ways to Get More Webinar Sign-Ups

    Webinars are the second-most popular lead generation offer in business-to-business technology marketing this year. That’s terrific. But what isn’t so terrific is the fact marketers aren’t doing that great a job promoting them. What are the dos and don’ts? Click here for some words of wisdom from Anne Holland.