Chief Marketer Staff
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Agencies
Brokers Worldwide Acquires The Mailing House
Brokers Worldwide LLC, a provider of international and domestic mail services, has acquired The Mailing House, Inc., a lettershop, printing and fulfillment company.
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Agencies
Soft Sales In All Channels Mark Harold’s Stores’ Second Quarter
Harold’s Stores Inc. reported a second-quarter net loss of $4.8 million, compared with a $5 million net loss a year ago. The company’s sales fell from $19.3 million in second-quarter 2006 to $17.5 million during the quarter just ended.
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Email
StrongMail Signs Tricia Robinson
E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.
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Agencies
Scott Petinga Launches Akquracy
Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.
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Digital
Coremetrics Aims for Smaller Businesses
Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.
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Miller Lite Auctions Ex-NFLers for Game Parties
Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season.
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Roadside Sugar for Moet’s 10 Cane Rum
Drivers stuck in traffic on the Long Island Expressway are now able to look up from the bumper in front of them and see… a sugar cane field, courtesy of 10 Cane Rum and parent Moet Hennessy.
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Agencies
AT&T Runs Sweeps With Weekly All-America Contest
College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.
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New York & Co. Names Visconti to CMO Post
Women’s apparel chain New York & Co. has named Celia Rao Visconti as it new chief marketing officer. The post began on Monday.
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Direct Marketer to Head up New Agency
Direct marketing veteran Stan Rapp had formed a new marketing agency, Engauge, with Halyard Capital, a private equity fund in New York City