Chief Marketer Staff

• Agencies

  Scott Petinga Launches Akquracy

  Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.

• Digital

  Coremetrics Aims for Smaller Businesses

  Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

• Miller Lite Auctions Ex-NFLers for Game Parties

  Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season.

• Roadside Sugar for Moet’s 10 Cane Rum

  Drivers stuck in traffic on the Long Island Expressway are now able to look up from the bumper in front of them and see… a sugar cane field, courtesy of 10 Cane Rum and parent Moet Hennessy.

• Agencies

  AT&T Runs Sweeps With Weekly All-America Contest

  College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.

• New York & Co. Names Visconti to CMO Post

  Women’s apparel chain New York & Co. has named Celia Rao Visconti as it new chief marketing officer. The post began on Monday.

• Direct Marketer to Head up New Agency

  Direct marketing veteran Stan Rapp had formed a new marketing agency, Engauge, with Halyard Capital, a private equity fund in New York City

• News Brief

  SAKRETE: will partner with six NFL teams for its second annual Sakrete Sack Program to raise money for housing for the homeless

• Digital

  On the Go: Mobile Content Plays Best to Immediate Needs

  E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

• Digital

  Social Marketing May Fall Short in Targeting Brand Advocates

  Social marketing may not be a magic bullet when it comes to targeting online brand advocates, according to a new report from JupiterResearch.