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Chief Marketer Staff

  • Email

    StrongMail Signs Tricia Robinson

    E-mail technology provider StrongMail has hired long-time industry executive Tricia Robinson as its new vice president of market and product strategy.

  • Agencies

    Scott Petinga Launches Akquracy

    Scott Petinga has launched Akquracy, a database marketing and customer relationship management firm. The Minneapolis-based firm primarily relies on direct mail to establish and build customer relationships.

  • Digital

    Coremetrics Aims for Smaller Businesses

    Web analytics firm Coremetrics yesterday announced it has developed a line of products specifically for small- to medium-sized businesses.

  • Miller Lite Auctions Ex-NFLers for Game Parties

    Miller Lite is enabling football fans to bid in a charity auction for a chance to have two ex-National Football League stars at their house for a game this season.

  • Roadside Sugar for Moet’s 10 Cane Rum

    Drivers stuck in traffic on the Long Island Expressway are now able to look up from the bumper in front of them and see… a sugar cane field, courtesy of 10 Cane Rum and parent Moet Hennessy.

  • Agencies

    AT&T Runs Sweeps With Weekly All-America Contest

    College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.

  • New York & Co. Names Visconti to CMO Post

    Women’s apparel chain New York & Co. has named Celia Rao Visconti as it new chief marketing officer. The post began on Monday.

  • Direct Marketer to Head up New Agency

    Direct marketing veteran Stan Rapp had formed a new marketing agency, Engauge, with Halyard Capital, a private equity fund in New York City

  • News Brief

    SAKRETE: will partner with six NFL teams for its second annual Sakrete Sack Program to raise money for housing for the homeless

  • Digital

    On the Go: Mobile Content Plays Best to Immediate Needs

    E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.