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Chief Marketer Staff

  • Medco to Acquire PolyMedica for $1.5 Billion

    Medco Health Solutions Inc., the giant prescription benefit manager, will acquire PolyMedica Corp., a direct marketer of diabetes treatment products, for $1.5 billion.

  • Agencies

    Transcom WorldWide Acquires NuComm

    Transcom WorldWide S.A., a European debt collection and customer relationship management firm, has bought NuComm International, a Canadian provider of contact center systems, for about $85 Million.

  • Agencies

    Williams-Sonoma Income Falls 27%

    Williams-Sonoma Inc. posted net income of $26 million for the second quarter, a 27% drop from net income of $35.6 million in the prior year.

  • SkillPath Taps RSA Direct for British DM Efforts

    SkillPath Seminars has chosen RSA Direct, a UK-based agency to provide direct marketing services.

  • KFC Entices Employees with Scent Marketing

    KFC is using the power of scent to drive people to its restaurants.

  • Agencies

    Office Depot Takes Its Marketing Mobile

    Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.

  • Sunoco-NASCAR Giveaway Pushes Two-Wheel Prize

    Sunoco and NASCAR are running a chopper giveaway with a novel tag line for a gas company: “Cars are overrated.”

  • Branding Faces Social Challenge: Report

    The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads

  • News Brief

    JJILL: is out with an online sweepstakes offering the chance to win a $1,000 JJill wardrobe.

  • Agencies

    Card Tricks: Gift Cards Are Big Business for Retailers

    Consumers are expected to spend upwards of $90 billion this year on gift cards, up from $76 billion in 2006, forecasts Dan Horne, associate professor of marketing at Providence College in Rhode Island. And by 2008, the category is projected to surpass $100 billion.