Chief Marketer Staff
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Agencies
Can’t Happen Here? Don’t Be So Sure
On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the
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Guessing Game
How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That’s the crux
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Tough Times for Mattel
It’s going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint
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Listline e-Newsletter 08/31/07
New Bay Media LLC has overlaid Infobase consumer demographic information
from Acxiom on to the Music Player Magazine file to create this enhanced
database. This file consists of 195,759 subscribers to such magazines
as Guitar Player, Bass Player and Keyboard, among others. -
Agencies
Delia’s Losses Worsen
Delia’s reported a net loss of $5.1 million for the second quarter, compared to a net loss of $3.1 million in the prior year.
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Agencies
Coldwater Creek Income Drops 27.6%
Coldwater Creek Inc. reported net income of $8.7 million for the second quarter, a 27.6% drop from net income of $12 million last year.
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Agencies
Tiffany Income Surges 41%
Tiffany & Co. posted net earnings of $63.2 million for the second quarter, a 41% increase over $44.7 million in the prior year.