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The Road to Wellville

If ever there is a Promotions Hall of Fame, a corner should be reserved for Hulbert Harrington Warner, a businessman who suffered from kidney trouble.

Agencies

Can’t Happen Here? Don’t Be So Sure

On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the

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What the Heck Did He Just Say?

Man, the bureaucratledygook coming out of the Direct Marketing Association was sure thick this summer.

Agencies

DM Ink

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

Guessing Game

How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That’s the crux

Tough Times for Mattel

It’s going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint

Listline e-Newsletter 08/31/07

New Bay Media LLC has overlaid Infobase consumer demographic information
from Acxiom on to the Music Player Magazine file to create this enhanced
database. This file consists of 195,759 subscribers to such magazines
as Guitar Player, Bass Player and Keyboard, among others.

Agencies