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DM Ink

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

Agencies

Customer Insight’s the Key

For many DM executives who sell luxury goods, there’s nothing especially luxurious about their marketing strategies. They have to deal with tight budgets,

Agencies

Shopping List

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

Staying in Character

You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

Agencies

Curb Your Enthusiasm

Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.

Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.

Try It

Everybody likes to get something for free, especially when it’s useful. Not surprisingly, product sampling achieved the highest growth rate among consumer

Agencies

Buyers Aware

A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet

Agencies

Virtue Is Its Own Reward? Says Who?

Not since Ponzi have so many “rewards” programs blossomed in our midst.

The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.

Agencies

Get to KnowPDMA

WHAT Philadelphia Direct Marketing Association MEMBERSHIP More than 535 members, including ad agencies, marketing firms, vendors and end users. Roster

ZAP THIS

The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,