Chief Marketer Staff
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Agencies
Travel Plan
The Rockford Area Convention and Visitors Bureau has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.
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Agencies
Virtual Open House
Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn’t it be great if there was a Second Life, where prospective home buyers
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Agencies
What the Heck Did He Just Say?
Man, the bureaucratledygook coming out of the Direct Marketing Association was sure thick this summer.
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Agencies
DM Ink
Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.
Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.
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Do It Yourself
The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy
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Agencies
Free Monkeys for All
That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your
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Premium Service
Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the
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Best Is Best
It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,