Chief Marketer Staff

• Agencies

  A Civilizing Effect

  Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.

• Staying in Character

  You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

• Agencies

  DHL Ad Doesn’t Go Anywhere

  Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.

• Agencies

  Hire Standards

  If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows

• Agencies

  Get to KnowPDMA

  WHAT Philadelphia Direct Marketing Association MEMBERSHIP More than 535 members, including ad agencies, marketing firms, vendors and end users. Roster

• The Road to Wellville

  If ever there is a Promotions Hall of Fame, a corner should be reserved for Hulbert Harrington Warner, a businessman who suffered from kidney trouble.

• Try It

  Everybody likes to get something for free, especially when it’s useful. Not surprisingly, product sampling achieved the highest growth rate among consumer

• Agencies

  Getting In

  If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd

• Best Is Best

  It’s a marketing maxim that loyalty programs boost sales and new research from Carlson Marketing Worldwide proves it. Of the 2.5 million consumers surveyed,

• Agencies

  Buyers Aware

  A lot of business buying has switched from response-based to search-based. That is, when businesspeople consider a purchase, their first stop is the Internet