Chief Marketer Staff
-
How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
-
Agencies
Buy.com’s 2.0 Makeover
Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with
-
Agencies
Getting In
If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd
-
Agencies
Hire Standards
If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows
-
Agencies
What the Heck Did He Just Say?
Man, the bureaucratledygook coming out of the Direct Marketing Association was sure thick this summer.
-
Agencies
DM Ink
Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.
Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.
-
Agencies
A Civilizing Effect
Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.
-
-
Agencies
DHL Ad Doesn’t Go Anywhere
Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.
-
ZAP THIS
The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,