Chief Marketer Staff
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Agencies
Shopping List
When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.
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Agencies on the Tube
Last month, we told you about our favorite new TV show Mad Men. The series, on the cable network AMC Thursday nights at 10 p.m., deals with a fictional
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The Graying of Nintendo
Things were almost too easy for Nintendo. It had the perfect audience for its video games: teenage boys. Who needed anyone else? Well, Nintendo did. At
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Agencies
DHL Ad Doesn’t Go Anywhere
Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.
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Agencies
Virtue Is Its Own Reward? Says Who?
Not since Ponzi have so many “rewards” programs blossomed in our midst.
The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.
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Agencies
It’s All in the Mind
Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their
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Premium Service
Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the