Chief Marketer Staff
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Cutting The Promo Pie
How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds
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Shopping List
When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.
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Sexy Little Things
Down boy. Hand over that Victoria’s Secret package. We have to examine it for this article. Specialty printer Structural Graphics raised a new creative
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Seeing Is Believing
Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which
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The New List Business
Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this
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Getting In
If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd
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Virtue Is Its Own Reward? Says Who?
Not since Ponzi have so many “rewards” programs blossomed in our midst.
The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.
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How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
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Hire Standards
If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows