Chief Marketer Staff
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Agencies
It’s All in the Mind
Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their
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Seeing Is Believing
Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which
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Agencies
Sleep on It
Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they’ll be sleeping on? Peggy Allen and Ronda Pierson have.
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Agencies
Embracing Complaints
Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.
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Agencies
The New List Business
Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this
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Agencies
A Civilizing Effect
Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.
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Agencies
Getting In
If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd
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Agencies
Hire Standards
If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows
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How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
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Agencies
Dialing Isn’t Outdated
You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones