Chief Marketer Staff
-
Staying in Character
You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable
-
How Soon is Now?
The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had
-
Try It
Everybody likes to get something for free, especially when it’s useful. Not surprisingly, product sampling achieved the highest growth rate among consumer
-
Agencies
Virtue Is Its Own Reward? Says Who?
Not since Ponzi have so many “rewards” programs blossomed in our midst.
The catalyst, of course, is the World Wide Web, whose fertilizer-enhanced tentacles ensnare the unwary and enrage the wary.
-
Agencies
Travel Plan
The Rockford Area Convention and Visitors Bureau has been working with consumer segmentation firm Cohorts since last fall to sort out its potential visitor base and get a better idea of the audiences to target with an integrated program of direct mail, radio, print and online promotions.
-
Agencies
Virtual Open House
Bah. Who wants to spend a Sunday afternoon going around to open houses? Wouldn’t it be great if there was a Second Life, where prospective home buyers
-
Agencies
It’s Mysterious
What’s in a name? Intrigue, if you ask the folks at Stormship. The Medford, MA-based agency which has a number of clients in the high-tech and education