Chief Marketer Staff
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Agencies
A Civilizing Effect
Not only has the report-spam button become one of the Internet service providers’ top tools in the fight against spam, it’s apparently had a dramatic civilizing effect on the relationship between legitimate, permission-based e-mail marketers and inbox providers.
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Agencies
Sleep on It
Perhaps you have children leaving for college for the first time this month. Have you given a lot of thought to the sheets they’ll be sleeping on? Peggy Allen and Ronda Pierson have.
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ZAP THIS
The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,
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Agencies
It’s All in the Mind
Q: How do you connect with distracted prospects? A: Let’s face it. The focus of the average prospect is not on your marketing piece. It might be on their
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Guessing Game
How many gumballs are in that virtual machine? The three people who come closest to guessing will win brand-new Dell Inspiron notebooks. That’s the crux
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Tough Times for Mattel
It’s going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint
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Nothing Like Being There
Event marketing is making a modest comeback after an off year in 2006. Marketers spent an average of $685,598 on events in 2006, compared with $795,147
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Agencies
Embracing Complaints
Though many direct marketers think e-mail recipients using services like AOL and Yahoo! hit the report-spam button indiscriminately, the information it provides is becoming just as important as response and open rates.