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Chief Marketer Staff

  • Look Before You Blog: The Importance of Developing a Social Media Strategy

    Few are immune to the buzz factor surrounding technology trends. But those looking to hop on the social media bandwagon might want to strategize before they leap. For the scoop on why you need to see where social media tools fit with your objectives and audiences, click here.

  • Agencies

    Fox Pushing New Blu-ray Titles with Marketing Partners

    20th Century Fox Home Entertainment is running several promotions surround its new Blu-ray Disc titles, “Fantastic Four: Rise of the Silver Surfer,” which is being released on Oct. 2, and “Live Free or Die Hard” Nov. 20.

  • Agencies

    Disney Stores Hype ‘Million Dreams Sweeps

    Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort

  • Agencies

    Octagon Orchestrates NBA Star Chris Paul Event

    New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

  • Agencies

    A&P Brews Deal with Starbucks

    The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

  • News Brief

    PLAYTEX: has launched a multimillion dollar marketing campaign to better interact with women

  • Premium Service

    Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the

  • Do It Yourself

    The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

  • Agencies

    Free Monkeys for All

    That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your

  • Agencies

    Optimize It

    Cross-selling has become an important focus for many companies since it’s been shown to generate incremental profit and improve long-term customer retention. Marketers also recognize the CRM perspective that, after offering the best products, successful cross-selling depends largely on an offer’s relevance. But too often database marketers struggle to reach this difficult goal.

    Here are some suggestions that might make things easier.