Chief Marketer Staff
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Try It
Everybody likes to get something for free, especially when it’s useful. Not surprisingly, product sampling achieved the highest growth rate among consumer
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Agencies
Can’t Happen Here? Don’t Be So Sure
On the wall of his office in Washington, Steve Berry keeps a pair of maps depicting a growing trend. The map, labeled shows only four red states; the
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Premium Service
Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the
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Do It Yourself
The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy
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Agencies
Dialing Isn’t Outdated
You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones
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Agencies
Free Monkeys for All
That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your
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Agencies
Optimize It
Cross-selling has become an important focus for many companies since it’s been shown to generate incremental profit and improve long-term customer retention. Marketers also recognize the CRM perspective that, after offering the best products, successful cross-selling depends largely on an offer’s relevance. But too often database marketers struggle to reach this difficult goal.
Here are some suggestions that might make things easier.
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Agencies
DHL Ad Doesn’t Go Anywhere
Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.
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That’s Entertainment
What did the Weinstein Co. do last spring when it needed to hype The Nanny Diaries? It built an online support community just for nannies. The Web site,