Chief Marketer Staff

• How Soon is Now?

  The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had

• Sexy Little Things

  Down boy. Hand over that Victoria’s Secret package. We have to examine it for this article. Specialty printer Structural Graphics raised a new creative

• Cutting The Promo Pie

  How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

• Agencies

  The New List Business

  Good news. The list business lives. Of the vendors who responded to our 2007 list use survey, a whopping 68% said their commission revenue has risen this

• Agencies

  DHL Ad Doesn’t Go Anywhere

  Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.

• Agencies

  Hire Standards

  If you have online marketing experience, get your resume in shape. The headhunters may be comin’ a callin’. A recent report by The Creative Group shows

• Agencies

  Pipe Down

  Does anyone remember a cantankerous man named Arnold Fishman? He slammed the Direct Marketing Association years ago for compiling and publicizing pumped-up

• ZAP THIS

  The advent of TiVo, enabling television viewers to zap past the commercials, has left advertisers seeking new ways to use the medium. Enter product placement,

• The Road to Wellville

  If ever there is a Promotions Hall of Fame, a corner should be reserved for Hulbert Harrington Warner, a businessman who suffered from kidney trouble.

• Agencies

  Getting In

  If you have any doubts about how thoroughly geeky I can be and believe me, I can provide testimonials from family and friends please consider the nerd