Chief Marketer Staff

• Listline e-Newsletter 09/04/07

  Meister Media Worldwide has released a list of 8,019 Mexican growers who
  subscribe to this agricultural magazine. Crop selects are available from
  everything from asparagus to watermelon.

• Agencies

  Online Marketer Barred from Taking Advance Payments

  An online lingerie marketer has been barred from accepting payments prior to the shipment of orders as part of a lawsuit settlement with Missouri Attorney General Jay Nixon.

• Agencies

  Restoration Hardware Reports Loss

  Restoration Hardware Inc. posted a net loss of $7.9 million for the third quarter, compared with net income of $236 million for the same period last year.

• Agencies

  New Jersey Firm Accused of Telephone Listing Fraud

  A New Jersey firm has been charged with using fictitious directory listings to dupe Florida consumers.

• Digital

  HP Includes Online Component in $300 Million Campaign

  (PromoXTRA)Hewlett-Packard has launched a $300 million campaign for a new line of printers, featuring several online elements.

• Agencies

  Swedish Match Finalizes Cigars International Acquisition

  Swedish Match AB has completed its purchase of Cigars International Inc., a cigar and related products direct marketer. Terms of the acquisition were not disclosed.

• Belardi/Ostroy Wins Levenger Account

  Belardi/Ostroy has been named list manager by home décor and gift marketer Levenger.

• Agencies

  Using State Machines to Manage Customer Relations

  If today’s marketing is supposed to be all about customer management, why are the predominant products called “campaign management” solutions? Many systems ignore the fact that customer management is a process, not a disconnected set of communications. Click here to learn how technology is catching up to real world customer management needs.

• Pass It On: Viral Marketing is Brand — And Cost — Efficient

  Looking for a credible, effective and cost-efficient tool to add to your marketing mix? Consider viral marketing, which can turn your social networking efforts into digital grapevines of customer contact. Click here to learn more.

• E-Mail Marketing: When It Comes to Delivery, Your Reputation Matters

  Sure, any marketer can send an e-mail to a prospect or a customer. But will it make it into the right inbox? Your inbox delivery is all about reputation these days. Click here for tips on making sure yours is still golden in the eyes of ISPs.