Chief Marketer Staff, Author at Chief Marketer

Disney Stores Hype ‘Million Dreams Sweeps

Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort

Octagon Orchestrates NBA Star Chris Paul Event

New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

Agencies

A&P Brews Deal with Starbucks

The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

News Brief

PLAYTEX: has launched a multimillion dollar marketing campaign to better interact with women

Agencies

Customer Insight’s the Key

For many DM executives who sell luxury goods, there’s nothing especially luxurious about their marketing strategies. They have to deal with tight budgets,

Seeing Is Believing

Several years into the DVD format war, the Blu-ray army has invaded the malls. Walt Disney Studios last month launched the Magical Blu-ray Tour, which

Agencies

Letters to the Editor

My guess is that Dansko’s original ad would outpull the makeover if both were placed in a women’s magazine (The Makeover Maven, July).
Manny Gonzalez

Agencies

Cross-selling has become an important focus for many companies since it’s been shown to generate incremental profit and improve long-term customer retention. Marketers also recognize the CRM perspective that, after offering the best products, successful cross-selling depends largely on an offer’s relevance. But too often database marketers struggle to reach this difficult goal.

Here are some suggestions that might make things easier.

That’s Entertainment

What did the Weinstein Co. do last spring when it needed to hype The Nanny Diaries? It built an online support community just for nannies. The Web site,

Agencies

Curb Your Enthusiasm

Is investment in online marketing growing the way it once did? Probably not, judging from Direct’s 2007 online marketing survey.

Fewer DMers are planning large spending increases this time around, and more seem to be embracing a wait-and-see attitude.