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Chief Marketer Staff

  • Agencies

    Octagon Orchestrates NBA Star Chris Paul Event

    New Orleans Charlotte guard Chris Paul is giving back to his hometown of Winston-Salem, N.C. and Octagon is organizing sponsors to support the effort.

  • Agencies

    A&P Brews Deal with Starbucks

    The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast.

  • News Brief

    PLAYTEX: has launched a multimillion dollar marketing campaign to better interact with women

  • Agencies

    Free Monkeys for All

    That’s right, everyone who reads this article about premiums gets a real live monkey, free! Think of all the hilarity that will ensue! How surprised your

  • Agencies

    Shopping List

    When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

  • Sexy Little Things

    Down boy. Hand over that Victoria’s Secret package. We have to examine it for this article. Specialty printer Structural Graphics raised a new creative

  • Premium Service

    Those key chains and pens that get tossed about at events and trade shows are worth more than you might think. For one thing, they tend to stick in the

  • Do It Yourself

    The most important member of your creative team may not even be on your payroll. When videos, photos or essays hyping a product are needed, many savvy

  • Cutting The Promo Pie

    How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

  • Agencies

    DHL Ad Doesn’t Go Anywhere

    Bill Bernbach, Rosser Reeves and David Ogilvy surely were the three greatest brand-advertising thinkers. And as most of my readers know by now, I consider David Ogilvy the greatest of them all.