Chief Marketer Staff

• Agencies

  Coors Returns its Silver Ticket Program

  Coors Light, the official beer sponsor of the National Football League, is reviving its National Football League ticket giveaway and adding four new teams to its sponsorship roster

• Borden Agency Creates Support Services Division; Hires Troyer

  Mobile marketing firm The Borden Agency has hired Korey Troyer to head a newly created support services division.

• Agencies

  P&I Postscripts

  PAPA JOHN’S: is offering a new option to its gift cards just in time for the start the new college semester

• News Briefs

  AT&T: is offering students at more than 100 colleges a chance to attend a free live concert by the Dave Matthews Band on their campus.

• Agencies

  Loose Cannon: DM Ink

  Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

  Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

• Email

  Spamhaus’s Legal Bumbling Costs It

  A federal appeals court last week erased an $11.7 million judgment against Spamhaus in its legal brawl with marketer e360 Insight.

  However, this doesn

• Email

  Anti-Spam Law Taking Effect in New Zealand

  Anti-spam legislation passed six months ago takes effect in New Zealand tomorrow.

• Email

  Hormel Launches SPAM Singles Nationally

  E-mail criminals aren

• Email

  Responsys Opens Denver Office

  E-mail marketing software provider Responsys announced last week it

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  Chefs debuts a new look for its early fall catalog, featuring free shipping for orders in excess of $99 and morethan260 products. The Lighthouse for the Blind in St. Louis, MO