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Chief Marketer Staff

  • Agencies

    13 Tips for Making the Most of Google+

    Google+ is more important for SEO than any other website. Here’s how to make the most of it.

  • Agencies

    Mobile Viewers Feel Haptic Technology

    You know about haptic technology for mobile devices even if the name doesn’t ring a bell at first—it’s what makes a phone or tablet vibrate when a call, text or alert is received, and now marketers can combine haptic and video to further immerse mobile video consumers.

  • Agencies

    Using Marketing Automation Intelligently

    With marketing automation solutions going mainstream, more and more marketers are finding themselves with more data than they’ve ever had at their disposal before. But are they making the most of it?

  • Social

    Avoiding Social Media Pitfalls

    Social media can be a tricky landscape for brands, and there are some rules every marketer should know before diving into social campaigns.

  • Email

    Newsletters Top Promo Marketing in B2B Email

    A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.

  • Digital

    Repurposing SEO Content

    Creating great content for SEO purposes can drive traffic to your site, but the value of that content doesn’t have to stop there.

  • Digital

    2015 Search Marketing Trends

    Search marketers will be focusing on how they spend their budgets with search engines such as Google, with a focus on product listing ads and natural search results.

  • Back to School for CMOs

    Chief marketing officers need to be on top of industry trends and technology, so in an effort to help them get the most from their teams, IBM and The Wharton School of U. Penn announced a new CMO education program to bridge the gap between traditional, digital and data-driven marketing.

  • Digital

    Live Customer Engagement Rock Stars

    Backcountry Inc. is turning their online reps into a different kind of sales force—“Gearheads,” outdoor specialists who consumers are excited to engage with and learn from.

  • Social

    Q&A: Transitioning from B2B to Academia

    Fairfield University’s Jennifer Anderson chats about her move from Pitney Bowes to the academic marketing life.