Chief Marketer Staff
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Checkers Names ML Rogers Creative AOR
Checkers Drive-in Restaurants, Inc. has named ML Rogers as its creative agency of record.
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Agencies
Meet the Broker: Catherine Walli
Today we meet Catherine Walli, managing director of Commonwealth Lists, a Fairfax, VA-based list brokerage and management company that specializes in direct mail fundraising.
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Digital
B-to-B Seller Opens Up to Customers
How does a business-to-business enterprise retool to increase its appeal to consumers? When Brandon Whildin joined Dekalb, Ill.-based Diamond Tour Golf as director of marketing about three years ago, the company had almost no Web presence.
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Digital
With Sales at Stake, Steak Seller Opts for Search
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology.
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Listline e-Newsletter 09/06/07
Specialists Marketing Services Inc. has taken over management of a
portfolio of Doubleday Entertainment New York files and additional book
club lists. These include the Doubleday New York Megafile, which
identifies 2.8 million active book club members, plus more than
two-dozen other files formerly at ALC Data Management. -
Digital
Yahoo Acquires BlueLithium for $300 Million
Yahoo Inc. will acquire BlueLithium, the online advertising network, for $300 million.
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Digital
Myhubtv.com Acquires Agent Mailing
Myhubtv.com, an online and video business directory, has acquired Agent Mailing a real estate Web site in Florida.
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Agencies
FTC Seeks Comments on Possible MO Rule Renewal/Expansion
The Federal Trade Commission has begun seeking comments on whether to retain and/or expand its mail order rule.
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Agencies
Craftmatic Settles DNC Case With North Carolina
Craftmatic of Maryland, a direct marketer of beds, has settled charges with the North Carolina Attorney General over alleged violations of the state’s do not call list.