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Chief Marketer Staff

  • BitDefender Taps Crossbow Group

    BitDefender, a computer security software firm, has selected Crossbow Group to conduct an interactive and print brand building campaign.

  • Merkle Names Reis VP and General Counsel

    Merkle, a database marketing agency, has named of Jason Reis senior vice president and general counsel.

  • Agencies

    Half a Billion Pepsi Cans Offer Adidas Promo

    A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali.

  • ABC News Now Spins Incompetence into Promotion

    Broadband and cable channel ABC News Now is using a lemon of a celebrity interview to make some promotional lemonade.

  • KFC Awards Prizes for 500 Millionth Snacker Sold

    KFC celebrated the 500 millionth sale of its KFC Snacker with a surprise promotion and grand prize

  • Unilever Ups Klauberg to Global Media Chief

    Unilever has promoted Laura Klauberg to vice president global media.

  • News Brief

    PROCTER & GAMBLE: is rolling out a travel-sized version of its Febreze household fabric refresher.

  • Agencies

    PROMO 2007 Industry Trends Report

    It may not signal a boom. But growth in promotion marketing last year was hardly shabby.

    Our annual survey reveals a blurring of advertising and promotions budgets. In fact, two-thirds of all firms now plan promotions as part of their overall marketing strategy. That’s up from last year.

    Even better, last year’s marketing budgets were pretty evenly split among consumer promotion, general advertising and trade All of which means that promotion can no longer be viewed as below the line-a term that used to be an insult on Madison Avenue.

    Click here for the full report.

  • Listline e-Newsletter 09/05/07

    Belardi/Ostroy ALC has assumed list management responsibilities for
    Harriet Carter Inc. Master files with and without enhancements are
    available.

  • Agencies

    Click Tactics, Intrasight to Merge

    Multi-channel marketing services firm Click Tactics Inc. and Intrasight, a relationship marketing company, will merge. The combined entity will use the Click Tactics name.