Chief Marketer Staff

• Digital

  Internet Search Engines Target Personalized Advertising

  24/7 Real Media Inc. has conducted direct marketing campaigns with online advertising distributed via Internet search engines across a network of more than 950 Web sites.

• Mobile

  Kelsey Group Projects Boom in Mobile Search Advertising

  Spending on mobile search advertising will grow from a projected $33.2 million in 2007 to $1.4 billion in 2012, according to market forecast figures released by the Kelsey Group.

• Digital

  Agency to Build Online Social Network Supported With Ads

  Seed Corn Media of Los Angeles plans to launch an advertising supported online social network in January 2008.

• Do-Not-Call List Restrictions Expire for Thousands in Pennsylvania

  Several hundred thousand consumers’ phone numbers may be removed from Pennsylvania’s do-not-call list after Sept. 15 when the file is updated.

• Agencies

  Neiman Marcus YouTube Video Ad Gets Mixed Reviews

  A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors.

• Agencies

  Kashi Exchanges Junk Food for a Sample of its Products

  In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products.

• Dean Foods Appoints Former Coke Exec as CMO

  Dean Foods has named former Coca-Cola Co. executive Rick Zuroweste as its chief marketing officer for its dairy business.

• Civic Creates Director of Special Projects Post

  Civic Entertainment Group has hired Seth Webb as director of special projects, a new position

• News Brief

  MOROCH PARTNERS: has been named to handle ad duties for the 46-store McDonald’s Rochester, NY, market

• Leveraging Your Database

  Not able to ignite a fire under those customers who haven’t made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers.