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Nokia Acquires Enpocket to Expand Mobile Advertising

Nokia, a Finnish manufacturer of cell phones and other mobile devices, has reached an agreement to acquire Boston-based Enpocket, a mobile advertising services firm.

Agencies

Study Shows Catalog and Web Marketing Synergies

Forty-three percent of catalog customers make online purchases with the same merchant, while 35% of online customers also make purchases from company stores, according to new multi-channel marketing data findings released by Forrester Research Inc.

Agencies

Retailers Post Modest August Gains: NRF

Though consumer spending is showing signs of softening, retailers were still able to post modest gains for August, the National Retail Federation announced last week.

Digital

New Digital Agency Opens in San Francisco

Catalyst is a new digital marketing agency in San Francisco that’s been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience.

Nintendo CMO to Depart in December

George Harrison, the U.S.-based chief marketing officer for Nintendo, plans to leave the firm in December. Rumors began last June that he would resign after the company decided to move its sales and marketing teams from Redmond, WA, to San Francisco and …

Agencies

Saputo Cheese Puts Crayola Promo on 8 Million Packages

Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.

Agencies

Corner Bakery Offers Mugs in Exchange for Customers

Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor.

Got Milk Gives Students Cash for Glass Prop

The firm behind the “Got Milk?” tagline is out with a cause marketing promotion that lets people bid on the milk glass used as the centerpiece of the campaign.

News Brief

TBWA/CHIAT/DAY: has hired for creative posts and promoted other employees in its Los Angeles office.

Brand-up: How to Give Your Goods an Upscale Appeal

Can you turn Wal-Mart into Nordstrom, or Waffle House into Morton’s of Chicago? Things like that don’t happen overnight. But if you want to move your brand up-market, you better delight the customer. Chief Marketer spoke with Carol Davies, a partner with New York based marketing consultancy Fletcher Knight, about how to “brand-up” consumer goods to give them an upscale appeal.