Saputo Cheese Puts Crayola Promo on 8 Million Packages

Posted on by Chief Marketer Staff

Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.

Eight million specially marked packages of Frigo Cheese Heads string cheese will carry an offer for a free 16-pack of Crayola Pip-Squeaks washable markers with three proofs of purchase and $1 shipping and handling. Riddles and jokes will appear on each individual cheese stick wrapper.

A full-page FSI with $2 off coupons drops Oct. 7 to 28 million households.

A microsite at frigocheeseheads.com visitors can play games and download pictures to color. People can also find nutrition information about their favorite Frigo string cheese product on the site.

P-O-P, in-store signage and online marketing also support the promotion.

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