Chief Marketer Staff
-
Digital
New Digital Agency Opens in San Francisco
Catalyst is a new digital marketing agency in San Francisco that’s been founded by John Durham and Cory Treffiletti. Both have extensive online marketing experience.
-
Nintendo CMO to Depart in December
George Harrison, the U.S.-based chief marketing officer for Nintendo, plans to leave the firm in December. Rumors began last June that he would resign after the company decided to move its sales and marketing teams from Redmond, WA, to San Francisco and …
-
Agencies
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand.
-
Agencies
Corner Bakery Offers Mugs in Exchange for Customers
Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor.
-
Got Milk Gives Students Cash for Glass Prop
The firm behind the “Got Milk?” tagline is out with a cause marketing promotion that lets people bid on the milk glass used as the centerpiece of the campaign.
-
News Brief
TBWA/CHIAT/DAY: has hired for creative posts and promoted other employees in its Los Angeles office.
-
Brand-up: How to Give Your Goods an Upscale Appeal
Can you turn Wal-Mart into Nordstrom, or Waffle House into Morton’s of Chicago? Things like that don’t happen overnight. But if you want to move your brand up-market, you better delight the customer. Chief Marketer spoke with Carol Davies, a partner with New York based marketing consultancy Fletcher Knight, about how to “brand-up” consumer goods to give them an upscale appeal.
-
Agencies
The Differences Between B-to-B and CPG
What works for package goods won’t necessarily help business-to-business marketers sell. As any B-to-B marketer knows, the two fractions have challenges and goals. Click here for five examples of unique B-to-B buyer mindsets and selling obstacles.
-
-
Listline e-Newsletter 09/17/07
Dresden Direct has 831,180 names available on this one-month hotline
file. Those listed spent on average $30 for products in such categories
as health and fitness, beauty, entertainments and kitchen, among others.