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Chief Marketer Staff

  • Google Testing Gadget Interactive Ad Format

    Google Inc. said Wednesday it is testing Google Gadget Ads, a new rich media format that allow users to engage with ad content.

  • New Products and Services

    LeadConversion Advisor: helps firms gauge the potential value of online sales leads

  • Short Cuts

    Avery Print and Mail Center, the direct mail marketing group of Avery Dennison Office Products, has launched “Direct Mail Dish,” a blog designed to give will give small to mid-size business owners tips and resources on all aspects of a direct mail …

  • Agencies

    Meet the Broker: Jill Cohen

    Today we meet Jill Cohen, president of Prospect Direct Inc., a Milwaukee-based list brokerage and management firm that works with Jewish nonprofit organizations.

  • Listline e-Newsletter 09/19/07

    Direct Media Inc. has been chosen to manage two master files and six
    individual magazine lists for Hoffman Media. The master file names
    566,052 subscribers.

  • Email

    Goodmail Loses Another Top Executive

    Less than two months after being named co-CEO of Goodmail Systems, John Ouren has left the company to take a VP-level position at online market research technology provider MarketTools, this newsletter has learned.

  • Email

    Yahoo Acquires Zimbra

    Yahoo! Inc. will acquire Zimbra, Inc. an e-mail and collaboration software firm, for approximately $350 million.

  • Digital

    Online Pharmaceuticals Spending to Rise, But Trust May Not Follow

    Online spending within the pharmaceutical industry will jump from $975 million this year to $2.2 billion in 2011, according to eMarketer.

  • Digital

    Acxiom Acquires EchoTarget

    Acxiom Corp. has acquired EchoTarget, a dynamic banner retargeting firm. Acxiom did not reveal what the terms of the transaction were.

  • Agencies

    PC Mall Finalizes Sarcom Acquisition

    PC Mall Inc. has completed its previously announced purchase of Sarcom Inc. PC Mall paid $55 million for the IT products and services provider, including $47.5 million in cash and $7.5 million in PC Mall stock.