Chief Marketer Staff

• Agencies

  Live from Promo Live: Levi’s Sales Jump 13% in Music Promo

  Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion.

• Live from Promo Live: The Legal 411 on Web 2.0

  Before you run that Web 2.0 promotion—whether it’s text-message voting, soliciting user video, or letting users “forward to a friend”—you probably want to run that campaign past a lawyer.

• Doritos Introduces New Flavor with Help from Hip-Hop Artist Missy Elliott

  Frito-Lay is partnering with Hip-Hop artist Missy Elliott to promote a new Doritos product.

• Agencies

  Most Obsessed Renter to Collect $20,000 from Apartments.com

  Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation.

• News Brief

  SPRINT NEXTEL: has identified the 12 finalists whose chances to win $1 million in The Sprint Speed Million sweepstakes presented by Motorola lie with the 12 Nextel Cup drivers who are battling it out in the Chase for the NASCAR Nextel Cup.

• Publicis Acquires India’s Capital Advertising

  Publicis Groupe has acquired Capital Advertising, a large agency in India.

• CPL Technologies Acquires Two Canadian Web Firms

  CPL Technologies Inc., a provider of customer systems, will acquire two Quebec-based online marketing service firms, for an undisclosed sum.

• Three Digital Shops Combine to Form Adverb Media

  DigitalGrit, Temel and RelevantNoise have combined to form Adverb Media Inc. a provider of digital marketing services.

• Merchants Like Free Shipping, Not Free Returns: Shop.org

  While most retailers use free shipping to allay consumer concerns over the risk of buying something without having seen it, they are reluctant to engage in the expensive practice of offering free returns, according to a study released earlier this week

• Casual Male Launches Shoe Catalog, Web Site

  Casual Male Retail Group, a direct marketer and retailer of big and tall men