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Chief Marketer Staff

  • Pizza Hut, Del Taco Name New CMOs

    Pizza Hut and Del Taco have added two new faces to their teams to lead marketing efforts for their respective brands

  • Pier 1 Reduces Losses in Quarter

    Pier 1 Imports Inc. posted a net loss of $43.4 million for the second quarter, compared to a net loss of $73.1 million in the prior year.

  • Holiday Sales Growth Expected to Slow

    Holiday sales growth is expected to slow this year, according to two forecasts published Thursday.

  • New Hampshire Launches Electronic Prescribing Program

    Anthem Blue Cross and Blue Shield in New Hampshire and the New Hampshire Citizens Health Initiative have launched a statewide electronic prescribing, or EPrescribing, program for every physician office in the state.

  • Ecke Ranch Taps Artichoke Creative

    Ecke Ranch, a direct marketer of poinsettia cuttings, has selected Artichoke Creative to oversee its annual Poinsettia North American and European catalogs along with associated banner ads, direct mail, e-mail marketing, point-of-purchase and other projects.

  • Tesco Selects Epsilon for Online Marketing

    Tesco.com, the online unit of British retail chain Tesco Stores, has chosen Epsilon International to provide permission-based e-mail marketing services.

  • Short Cuts

    The Walking Co. has launched a new Web site at www.TheWalkingCompany.com. …

  • Listline e-Newsletter 09/20/07

    Zanitas Inc. has assumed management of this list of 289,231 travel club
    members. These individuals responded to a direct mail offer for
    discounts on airfare, hotels and travel packages.

  • Agencies

    Huggies Partners with My Gym for In-Store Promo

    Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.

  • Agencies

    Live From Promo Live: Subway Scores with Little League Links

    When Subway was seeking ways to increase weekend traffic and draw families in to increase check sizes, it found a teammate in Little League squads for national and local promotional punch.