Chief Marketer Staff
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News Brief
US AIRWAYS: unveiled an Airbus A319 aircraft decorated with the Carolina Panthers logo and colors last week at Charlotte-Douglas International Airport, its largest hub.
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Agencies
When a Good Brand Goes Bad, Don’t Blame Globalization
When Mattel faced a crisis with toys tainted with lead paint last month, it said, “blame China.” But now it appears to have a new scapegoat.
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Agencies
The Loyalty Ecosystem
In nature, ecosystems are dynamic. The denizens of an ecosystem don’t simply live peaceably side by side; they exist in symbiotic harmony. They benefit, interact with and feed each other. And to survive, ecosystems adapt to change. Because of these characteristics, an ecosystem is the perfect metaphor for a customer loyalty strategy.
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Agencies
Can Small Businesses Benefit From PR?
Size really doesn’t matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena.
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Agencies
Dialing Isn’t Outdated
The potential for message clutter and deception online means that marketing and selling by phone — especially in business-to-business — is enjoying renewed interest.
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Bombay Co. Files Chapter 11
The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.
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Pat Bishop Joins MeritDirect
MeritDirect has hired Pat Bishop to serve as a vice president in its list management division.
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Wenda Harris Millard Elected Vice Chair of IAB
The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.