Chief Marketer Staff

• Mobile

  DoubleClick Starts New Mobile Advertising Services

  DoubleClick Inc. has begun offering digital mobile advertising service, which among other things automatically matches the size of ads to the screen size and technical capabilities of mobile devices.

• Digital

  ComScore Launches Service for Measuring Online Advertising

  ComScore Inc. has introduced a new online advertising measurement service for tracking where ads were viewed on the Internet and the consumers exposed to them.

• MIN Organizes Co-op Database for Tracking List Usage

  Marketing Information Network (MIN) is testing and preparing to launch a cooperative database in October comprised of list and insert media usage information.

• List Services Opens Gay and Lesbian List Division

  List Services Corp. has launched Alternative Directions Group, a new list management and brokerage division for targeting the gay and lesbian market.

• Agencies

  Kellogg’s Targets Military Kids with On-Pack Promo

  Kellogg’s has launched an on-pack book offer targeting children of military personnel

• Agencies

  Boboli Pushes New Product via In-Store Merchandise

  George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

• News Brief

  BLACK DOG ALE: is partnering with humane shelters to publicize October as national Adopt-a-Dog Month

• Promo Viral/Word of Mouth Headlines

   

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink

• Listline e-Newsletter 09/24/07

  This file is comprised of 13,875 buyers of apparel and collectibles from
  the last six months. Eighty percent of these customers are women.