Chief Marketer Staff
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List Services Opens Gay and Lesbian List Division
List Services Corp. has launched Alternative Directions Group, a new list management and brokerage division for targeting the gay and lesbian market.
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Agencies
Kellogg’s Targets Military Kids with On-Pack Promo
Kellogg’s has launched an on-pack book offer targeting children of military personnel
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Agencies
Boboli Pushes New Product via In-Store Merchandise
George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.
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News Brief
BLACK DOG ALE: is partnering with humane shelters to publicize October as national Adopt-a-Dog Month
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Agencies
Mail Stream: A Report on Incoming Direct Mail
The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink
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Listline e-Newsletter 09/24/07
This file is comprised of 13,875 buyers of apparel and collectibles from
the last six months. Eighty percent of these customers are women. -
Agencies
Bombay Co. Files Chapter 11
The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.
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Pat Bishop Joins MeritDirect
MeritDirect has hired Pat Bishop to serve as a vice president in its list management division.
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Digital
Wenda Harris Millard Elected Vice Chair of IAB
The board of directors at the Interactive Advertising Bureau has elected Wenda Harris Millard to serve as its vice chair. Millard has been a member of the board of directors, as well as its executive committee, since 2003.