Chief Marketer Staff

• MIN Organizes Co-op Database for Tracking List Usage

  Marketing Information Network (MIN) is testing and preparing to launch a cooperative database in October comprised of list and insert media usage information.

• List Services Opens Gay and Lesbian List Division

  List Services Corp. has launched Alternative Directions Group, a new list management and brokerage division for targeting the gay and lesbian market.

• Agencies

  Kellogg’s Targets Military Kids with On-Pack Promo

  Kellogg’s has launched an on-pack book offer targeting children of military personnel

• Agencies

  Boboli Pushes New Product via In-Store Merchandise

  George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store.

• News Brief

  BLACK DOG ALE: is partnering with humane shelters to publicize October as national Adopt-a-Dog Month

• Promo Viral/Word of Mouth Headlines

   

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The most recent catalog from Positive Promotions reminds recipients that October is National Breast Cancer Awareness month, and offers a variety of tie-ins, as well as a pink

• Listline e-Newsletter 09/24/07

  This file is comprised of 13,875 buyers of apparel and collectibles from
  the last six months. Eighty percent of these customers are women.

• Agencies

  Bombay Co. Files Chapter 11

  The Bombay Co., Inc. and five affiliated companies have filed for reorganization under Chapter 11 of the U.S. Bankruptcy Code.

• Pat Bishop Joins MeritDirect

  MeritDirect has hired Pat Bishop to serve as a vice president in its list management division.