Chief Marketer Staff

• Agencies

  AA Uses Sweeps to Educate Customers

  American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

• Agencies

  Live from The Motivation Show: Rymax Marketing Rolls Out Gift Card Division

  Rymax Marketing Services, Inc. is taking advantage of the popularity of gift cards by launching its own gift card division

• Fred Segal Beauty Asks Shoppers to Go on a Blogging Spree

  (Direct) Fred Segal Beauty is urging consumers to go beyond skin deep with a new online promotion.

• Gillette Goes Social in Razor Video Promo

  (Promo) Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor.

• Digital

  Social Media Gets the Vote

  A new report from JupiterResearch shows that social media presents the best chance for presidential candidates to connect with potential volunteers and donors online.

• E-News to Go

  NYTimes.com has introduced “TV Decoder”, a new blog covering the television industry.

• NBA Joins Cartoon Network to Push Recess

  The National Basketball Association is teaming up with the Cartoon Network for the second season of the network’s Rescuing Recess effort.

• News Brief

  SAKRETE: and the Los Angeles Dodgers presented a check for $11,000 to HomeAid, a non-profit provider of housing for the homeless, at last night’s game against the Colorado Rockies.

• Email

  Truthout Gets Blocked, Screams Censorship

  Online political group Truthout.org is crying foul over Hotmail and AOL blocking its e-mail from reaching subscribers.

• Email

  Stupid Research Watch: Another Canadian Study States the Obvious

  On the heels of a Canadian study finding that