Chief Marketer Staff
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Listline e-Newsletter 09/28/07
MeritDirect has been appointed to manage Positive Promotions’ lists of
341,115 U.S. and 7,643 Canadian customers. The average sale was $125 for
imprinted cards, calendars, appointment books, pens, hats and other
personalized items. -
Digital
New Motion Acquires Traffix
New Motion Inc., an online and digital entertainment company, has acquired Traffix Inc. for $138.9 million in stock.
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Agencies
Newspapers Spend Nearly $1 Billion on Mail: NAA
Daily newspapers are spending nearly $1 billion with the U.S. Postal Service, according to a Newspaper Association of America survey.
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Agencies
FTC Targets ‘Fundraising’ Telemarketer
The Federal Trade Commission is seeking civil penalties against a New Jersey-based telemarketer that allegedly made misrepresentations to consumers when fundraising for police, firefighter, and other nonprofit organizations, in violation of a 1998 stipulated order and the Commission’s Telemarketing Sales Rule (TSR).
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Agencies
USPS Widens Addressing Technology Options
The U.S. Postal Service has broadened the use of Intelligent Mail technology for Address Change Service mailers.
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Transcontinental Names Pope Marketing Director
Transcontinental Printing Inc. has named Tamara Pope director of marketing for its printing, marketing products and services sector.
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Agencies
Live from the In-Store Marketing Expo: Home Depot
The Home Depot is making changes.
The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter.
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Agencies
Live from the In-Store Marketing Institute: Digital Media as In-Store Experience
Digital Media is adding a fresh dimension to the in-store experience.