Chief Marketer Staff

• Agencies

  International Flair

  Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.

• Agencies

  Shopping Habits

  Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

• Agencies

  WHAT LIES AHEAD

  n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels

• Agencies

  This Jellyfish Deserved to Drown

  This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

• Agencies

  Watch This

  Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

• Agencies

  An Anticipated Wreck

  Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I’ve got a pretty good idea there’s an impending pileup, and I’ve staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.

• Cats Reign

  Meow Mix has a fairly simple marketing theme, as such things go. It’s that cats should be pampered according to their taste. And the $350 million-a-year

• Agencies

  Searching for Hillary

  Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.

• Listline e-Newsletter 10/01/07

  Online directory publisher Jigsaw Data Corp. has chosen Direct Partner
  Solutions to manage its lists of executives. More than 5.2 million
  business executives at postal addresses are named on a master file
  derived from Jigsaw.com.

• Agencies

  USPS Extends Move Update Rules to Standard Mail

  The U.S. Postal Service is extending its Move Update addressing quality standards from first class to standard mail.