Chief Marketer Staff
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Agencies
THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
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Apples and Oranges
Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly
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Agencies
WHAT’S THE BIGGEST B-TO-B TREND FOR 2008?
The biggest trend I see is integration across the customer buying process. Okay, maybe integration doesn’t sound new, but it’s finally getting the attention and respect it deserves in business markets.
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Responsibility Counts
This is one of the most disturbing movies I have heard about, let alone the advertising campaign that they want to do promote this. I am in complete disgust.
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Agencies
Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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Agencies
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.
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Agencies
BMW’s Dealer Mailings a Hit
Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.
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Agencies
Watch This
Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down
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Agencies
Buyer’s Guide
Technology and accountability. Not surprisingly, these are two of the top direct marketing media trends for the coming year. Direct recently talked with Michelle Saperstein, vice president and group media director at Draftfcb, to get her thoughts on the DM media landscape.