Chief Marketer Staff
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Cats Reign
Meow Mix has a fairly simple marketing theme, as such things go. It’s that cats should be pampered according to their taste. And the $350 million-a-year
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Agencies
Beauty Pageant
Fred Segal Beauty’s latest online promotion urged consumers to go beyond skin deep.
In conjunction with marketing platform Brickfish, the spa and cosmetics marketer held a
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Sticky Situations
Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty
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Agencies
It’s Time to Dumb-Up
We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But
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Agencies
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the
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Agencies
Life Lessons
There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition
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Agencies
International Flair
Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.
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Agencies
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the
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Agencies
Goldstein Years
One familiar face will be missing from the crowd at this year’s DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier