Chief Marketer Staff
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Agencies
WHAT LIES AHEAD
n its communications industry forecast, private equity and investment firm Veronis Suhler Stevenson reports that recent DM gains have been fueled by e-mail and mobile marketing, new advertisers exploring direct response TV and even modest growth in the two workhorse channels
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Agencies
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the
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Agencies
This Jellyfish Deserved to Drown
This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business
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Agencies
Watch This
Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down
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Agencies
SoWhatcha Got?
In direct marketing, an offer is an incentive that motivates consumers to do something they hadn’t planned on before they viewed our television spots, visited our Web site, read our print ads, got our electronic or postal mail or heard our radio commercials. Naturally, we want it to be an incentive that can’t be refused.
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Agencies
Small Wonders
Nearly a third of U.S. small businesses project their e-commerce sales to increase over the next 12 to 24 months, notes a recent study by the Small Business Research Board.
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Agencies
Retail Goes Feng Shui
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered
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Agencies
It’s Time to Dumb-Up
We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But
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Agencies
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the