Chief Marketer Staff

• Apples and Oranges

  Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly

• Agencies

  Victoria Mag Gets Boost From Grieving Readers

  Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was

• Agencies

  HOW TO READ TEA LEAVES

  Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.

• Protect Our Children?

  When the magic words are uttered, We need to take action to protect our children, what is the reaction of any law-abiding person of high moral character?

• Agencies

  Ready for Their Close-up

  This winter, Earth Class Mail will be the subject of a new documentary TV series called

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  Doing Their Homework

  Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value

• Agencies

  This Jellyfish Deserved to Drown

  This summer the United Kingdom’s National Magazine Co. NatMag killed online-only teen magazine Jellyfish after a 20-week trial, saying the e-zine’s business

• CAMPAIGN INDEX

  MARS SNACKFOOD U.S. M&Ms Halloween sweepstakes M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large

• Agencies

  Watch This

  Your watch tells you the time. It may even tell you the date. But does it inspire you? Clinical psychologist Brenda Ellner advised patients to write down

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  15 and Fabulous

  It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born