Chief Marketer Staff
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Agencies
It’s Time to Dumb-Up
We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But
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Agencies
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the
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Agencies
THE CONVERSATION MATURES
High-tech marketing is all grown up. From a marketing perspective, this means companies like Cisco have to be everywhere for their customers.
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Agencies
Where Do DMers Draw the Line?
Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective
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Agencies
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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Agencies
Keeping the Lanes Busy
James Simone, general manager of Brunswick’s Woodhaven Lanes bowling center in Queens, NY, credits the company’s e-mail marketing program with helping keep lanes busy that previously were often dark.
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Agencies
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Agencies
Cluster Bombing
Does this sound familiar? You work for a retailer with a large catalog and Internet business. Your bosses figure out that not all customers are the same when it comes to brand loyalty, and that their purchase behaviors reflect this disparity.
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Agencies
Rolling Strikes
Brunswick Bowling and Billiards has turned an offer of an hour of free bowling in return for e-mail contact information into a database of almost half a million e-mail addresses.