Chief Marketer Staff
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Agencies
Shopping Habits
Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the
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Agencies
Goldstein Years
One familiar face will be missing from the crowd at this year’s DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier
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Agencies
MORE, MORE, MORE
Direct talked recently with executives at some of the industry’s top agencies to get their thoughts on the agency’s role in today’s marketing environment and what they felt were their clients’ top priorities.
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Agencies
An Anticipated Wreck
Drivers who slow and gawk at accidents will understand my instinct regarding the National Do Not Call Registry. I’ve got a pretty good idea there’s an impending pileup, and I’ve staked out a vantage point, packed some sandwiches and potato salad, and am waiting for the show to start.
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Agencies
Searching for Hillary
Universal search combines all the categorical directory findings and media into a unified search engine results page. Through a new set of algorithms, Google offers results that may include videos, maps, images, blog sites and press releases that it positions by newly defined relevance and popularity.
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Cats Reign
Meow Mix has a fairly simple marketing theme, as such things go. It’s that cats should be pampered according to their taste. And the $350 million-a-year
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Apples and Oranges
Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly
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Agencies
HOW TO READ TEA LEAVES
Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.
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Sticky Situations
Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty