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Chief Marketer Staff

  • Agencies

    WHAT’S THE BIGGEST E-MAIL TREND FOR 2008?

    Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.

  • Agencies

    Start Out Small

    The way to get the best of both worlds secure, functional transactional and personalized marketing documents is to collaborate. Internal projects need

  • Agencies

    Goldstein Years

    One familiar face will be missing from the crowd at this year’s DMA conference in Chicago. Deb Goldstein, president of IDG List Services, retired earlier

  • Agencies

    Artistry Trumps Clarity

    I’ve said it before. It’s time to say it again.

    Arise, ye oppressed copywriters of the world! Storm down the hallway to the art department! Hammer on the doors! Demand readable display of the copy you worked so hard on!

    Wait, I’ve got it wrong. That was yesterday. Big ad agencies don’t have art departments to turn copy into ads anymore.

  • Agencies

    Doing Their Homework

    Did we intentionally create a diverse workplace at The Marketing Store to be more effective in delivering results for our clients? Honestly, no. But we’ve been fortunate to observe the richness, value

  • CAMPAIGN INDEX

    MARS SNACKFOOD U.S. M&Ms Halloween sweepstakes M&Ms is out with a Halloween sweepstakes that offers the chance to win $1 million. People who buy large

  • Agencies

    15 and Fabulous

    It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

  • Agencies

    MEDICINAL PURPOSES

    Thanks to a plethora of new media options, patients are increasingly becoming more and more involved in making their health care decisions. For a pharmaceutical company like Pfizer, this means communicating with consumers in a variety of media.

  • Hooray For Us

    CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

  • Virgin Territory

    Mobile Marketing risks looking like it’s all hat and no cowboy. Agencies and advertisers know the 213 million mobile phone users in the U.S. are a highly