Chief Marketer Staff
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Agencies
Where Do DMers Draw the Line?
Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective
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Agencies
Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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Agencies
Life Lessons
There’s no substitute for hands-on experience. That’s why Panasonic North America is rolling out a small convoy of demo trucks full of high-definition
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Agencies
It’s Time to Dumb-Up
We in direct marketing don’t have to worry much about the dumbing-down of advertising and marketing messages. After all, we’re in the thick of it. But
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Agencies
Play It as It Overlays
Google earned kudos in September 2006 for enticing video-sharing site YouTube away from its rivals and into the Googleplex. But almost immediately the
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Agencies
International Flair
Everyone knows that a culturally diverse workplace is seen as a positive thing. And we also know successful businesses are better at understanding and connecting with their customers. You may not have thought about the connection between these two key ideas, but they are intrinsically linked.
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Agencies
Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Agencies
WHAT’S THE BIGGEST E-MAIL TREND FOR 2008?
Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.