Chief Marketer Staff
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Apples and Oranges
Can we please get everyone to agree on a promotional lexicon? I’m getting a headache from the debate raging here in the office. For starters, what exactly
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Where Do DMers Draw the Line?
Direct marketers are always looking for that next great lead-generation tactic that will be a something that will be absolutely irresistible to a prospective
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Victoria Mag Gets Boost From Grieving Readers
Victoria magazine, the women’s shelter book that’s being revived this fall, has gotten responses ranging from 15% to 20% to its first mailing. This was
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HOW TO READ TEA LEAVES
Direct spoke with Leo Kivijarv, PQ Media’s vice president of research, about the challenges of committing predictions to print in a fluid economic market.
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Retail Goes Feng Shui
Have you been having an easier time these days finding your favorite brand on a supermarket shelf? Now there’s empirical evidence that an uncluttered
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Trick Shot
A Web site redesign helped PoolDawg.com increase online conversions by 27% and improve its search engine rankings.
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Ready for Their Close-up
This winter, Earth Class Mail will be the subject of a new documentary TV series called
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Letters to the Editor
DYSON MAKEOVER I’m amazed Tom Collins’ piece on the Dyson Stowaway ad (The Makeover Maven, August) was actually published. I fear he may have damaged
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WHAT’S THE BIGGEST E-MAIL TREND FOR 2008?
Overall, look for e-mail marketers to make a strong move into highly individualized marketing next year. As marketers pursue high relevance and high ROI, e-mail campaigns will evolve beyond basic targeting and even demographic-based dynamic content.