Chief Marketer Staff

• Agencies

  Del Polito on Postal: Worry, Be Happy

  (Multichannel Merchant) First, the bad news: You can expect a postal rate hike by next summer, according to Gene Del Polito, president of the Association for Postal Commerce. The good news? It’s likely that the rate-making process will follow the Postal Reform Bill’s new rules, meaning the increase will be subject to inflationary levels.

• Agencies

  Dell Shutters Texas Call Center

  Dell Computer Friday closed its call center in McGregor, TX, laying off as many as 500 people, according to wire service reports.

• Agencies

  India’s Telemarketing DNC Goes Live Oct. 12.

  The Telecom Regulatory Authority of India is activating its national do-not-call registry on Fri. Oct. 12.

• Agencies

  TBS Hypes MLB Playoff with Door Hangers

  TBS is flagging its inaugural year of Major League Baseball playoff coverage with hotel door hangers and giant-sized bobbleheads.

• Agencies

  YouTube, HP Ask What Video Makers Want to Say

  HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.

• Agencies

  Hostess Instant Win Game Ties to ‘Transformers’ DVD

  Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.

• Agencies

  Kraft Names Winners in Oreo Jingle Contest

  Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest

• News Briefs

  BUILD-A-BEAR WORKSHOP: is running a nationwide Rockin’ Hannah Montana Sweepstakes.

• Listline e-Newsletter 10/05/07

  Names and postal addresses for more than 1.9 million consumers
  reportedly looking to purchase or lease vehicles are included in this
  database. It’s sourced from online surveys, e-mail and Web sites.

• Agencies

  British Postal Workers Strike; More Actions Planned

  A total of 130,000 postal workers in the U.K. have stepped up pressure on Royal Mail by staging a 48-hour strike Thursday with another set to begin 3 a.m. Monday.