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Chief Marketer Staff

  • Agencies

    It’s Game or No Game in PlayStation ‘NBA 08’ Campaign

    Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.

  • For Electronics Shoppers, Smarts Outrank Savings: Study

    Buyers are willing to shop warehouse clubs and discount stores for consumer electronics but are generally unhappy about the service they find there, a new study from The NPD Group found.

  • Mobile

    Mobile Branding Still Challenged on Path to Robust Growth: Report

    Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

  • News Briefs

    WALGREENS: is teaming up with ABC’s “Live with Regis and Kelly” morning talk show to sponsor a special 3D Halloween episode. The drugstore chain is giving away free 3D glasses in its 6,000 stores to see the special effects on the show, which airs on Oct. 31.

  • Agencies

    Loose Cannon: Is DM Your True Calling?

    Dear readers: With the DMA annual conference upon us, I have finished my stint in a spiritual retreat for insufficiently vitriolic columnists and am ready to descend upon Chicago with pencils sharpened and teeth bared. Starting next week, Loose Cannon will feature all-new columns. This week

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    Carpeter Flor is highlighting Martha Stewart Floor Designs in its Autumn 2007 catalog, and is offering a free set of samples. A package from the Mount Vernon

  • Listline e-Newsletter 10/12/07

    Listadata Management Services Inc. has been appointed list manager for Northland Biogenics Inc. This file consists of 55,603 buyers from the last three months.

  • Agencies

    Sharper Image Catalog, Online Sales Take a Dive

    Sharper Image Corp. posted sales of $19.6 million for September, a 39% drop from sales of $31.9 million in the prior year.

  • Agencies

    MetroGroup to Shutter Vermont Plant

    MetroGroup, a direct mail services company, will close its Rutland, VT plant in December, laying off 204 employees, confirmed company spokesman Michael Shea late Thursday.

  • Marketing Store Confirms Executive Departures

    The Marketing Store confirmed that two top executives have left the agency.