Chief Marketer Staff, Author at Chief Marketer

Werewolves Hit New York City to Plug ABC Halloween Programming

Werewolves will soon be invading New York. It’s not the making of a new horror movie, but part of an ABC Family stunt to promote the network’s annual Halloween programming event.

Cancer Agency Raises Dough with Virtual Bakery

New York-based non-profit CancerCare has launched a fund-raising promotion that lets Web visitors send virtual cupcakes to friends and in the process earn money to fight pediatric cancer.

Agencies

It’s Game or No Game in PlayStation ‘NBA 08’ Campaign

Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included.

For Electronics Shoppers, Smarts Outrank Savings: Study

Buyers are willing to shop warehouse clubs and discount stores for consumer electronics but are generally unhappy about the service they find there, a new study from The NPD Group found.

Mobile

Mobile Branding Still Challenged on Path to Robust Growth: Report

Brand spending on mobile advertising will grow globally from $123 million in 2006 to $3.5 billion in 2011, according to a new forecast from marketing research firm eMarketer. But those long-term growth prospects may mask some short-term obstacles to putting more brand messages on mobile handsets.

News Briefs

WALGREENS: is teaming up with ABC’s “Live with Regis and Kelly” morning talk show to sponsor a special 3D Halloween episode. The drugstore chain is giving away free 3D glasses in its 6,000 stores to see the special effects on the show, which airs on Oct. 31.

Agencies

Loose Cannon: Is DM Your True Calling?

Dear readers: With the DMA annual conference upon us, I have finished my stint in a spiritual retreat for insufficiently vitriolic columnists and am ready to descend upon Chicago with pencils sharpened and teeth bared. Starting next week, Loose Cannon will feature all-new columns. This week

Agencies