Chief Marketer Staff

• Digital

  24/7 Real Media Integrates Marketing With Chinese Search Engine

  24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.

• Digital

  Online Shopping Holds Greater Appeal for Social Network Site Visitors

  Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.

• Agencies

  Disney Pushes Branded Produce, Snacks at Retail

  Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall.

  The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray.

• Agencies

  Live From DMA: Kenneth Cole Thinks Outside the Shoe Box

  Designer Kenneth Cole turned to mobile (as in vehicular) marketing when he made his first forays in the fashion business in the early 1980s.
  Cole recounted the lesson learned in a keynote speech at the Direct Marketing Association annual convention in Chicago.

• Agencies

  Suzuki Solicits Entries for Animation Contest

  Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest.

• Agencies

  WWE Fans Weigh In On Next Fathead Superstar

  Sports wall graphics producer Fathead is letting pro wrestling fans pick the next Fathead Superstar from the ranks of WWE performers.

• Cinema Ads OK with 63% of Moviegoers: Report

  Nearly two-thirds of moviegoers who watched a film in a movie theater last month “do not mind the advertisements they put on before the movie begins,” according to a new report issued yesterday by the Cinema Advertising Council (CAC).

• Loyalty Lab Forms Partnership with Harte-Hanks

  Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.

• News Briefs

  ePrize: The interactive promotions agency announced yesterday the hiring of Craig Sprinkle as CFO and the promotion of Roy Krauthamer to vice president of fulfillment services.

• Agencies

  Looking at Loyalty through the Demographics Prism

  In an era of loyalty program saturation, one size no longer fits all. And no stereotype fits anyone. A recent study by Colloquy looks at loyalty program usage among six key demographic segments. Click here for more.